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It apparently has a new burger coming to the menu soon, with two sites reporting a Cheesy Jalapeño Bacon Quarter Pounder could hit menus this summer. McDonald's is already in the process of improving its burgers with a saucier Big Mac, softer sandwich buns, toasted golden brown, 'perfectly melted cheese,' and caramelized onions. That was a perfect combination of nostalgia and putting the brand in culture with a partner who connects with Gen Z.' More new McDonald's menu items? A Cheesy Jalapeño Bacon Quarter Pounder coming next month? Partnering with Cactus Plant Flea Market made sense because 'Gen Z knows who that is. 'So if you think about that experience of unlocking your childhood joy when you had a Happy Meal, that's the nostalgia piece,' Healan said. The Hamburglar is shepherding McDonald's campaign to improve its burgers.Īnd some classic characters from the ’70s and ’80s made appearances last year when McDonald's partnered with Cactus Plant Flea Market on a Happy Meal for adults, with collectible toys including Grimace, the Hamburglar and Birdie the Early Bird. The fast-food chain has been giving some of its classic characters more face time lately. What's everyone talking about? Sign up for our trending newsletter to get the latest news of the dayĪ post shared by McDonald’s McDonald's reintroducing characters such as Grimace and Hamburglar to new Gen Z audience 'What better way to celebrate birthdays and actually give one of our favorite McDonaldland characters a spotlight for June.' 'There's a lot of really cool layers to the campaign overall' in the effort to 'connect with our fans to drive the brand in culture, as we are on our journey to make McDonald's a cultural icon,' Healan said. When McDonald's fans post a birthday memory June 13-14 on McDonald’s Instagram story (use the 'add yours' sticker), the company will donate $5 to the Ronald McDonald House Charities, up to $200,000 total. 'Grimace actually goes on this journey with his McDonaldland friends.'

'It's reminiscent of games from the '90s,' Healan said. A Grimace video game arrives June 12 on desktop and mobile. Customers can buy Grimace merchandise including T-shirts and socks at McDonald's online merchandise site. The Grimace birthday celebration goes beyond the restaurant: Activities on tap for McDonald's Grimace birthday celebration marketing, brand, content & culture for McDonald's. 'We're using that heritage that the brand has with people, but also want to connect with youth of today,' said JJ Healan, vice president, U.S.

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Most restaurants will also sell you the shake separately.īirthdays have been a part of McDonald's for decades – some may remember redeeming their free McDonald's birthday meal postcard as kids. The meal is available at participating restaurants, while supplies last.

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It's all part of a Grimace birthday celebration, beginning Monday, which includes a limited-edition Grimace Birthday Meal, which comes with either a Big Mac or 10-piece Chicken McNuggets, fries – and the new purple berry-flavored shake. Now, the bulbous Grimace has returned too. Just a few weeks ago, McDonald's announced the return of one of its classic characters, the Hamburglar. Grimace is being celebrated at McDonald's with a special birthday meal, topped off by a new purple milkshake.

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